So much for renewing my Anaheim Angels Mini-Plan

What in the #$%#$ is Moreno doing to the ANAHEIM Angels?

In a recent interview with the Orange County Register Moreno attempted to explain his reason for changing the name of the Angels from the Anaheim Angels to the “Los Angeles Angels of Anaheim.” In the full page diatribe Moreno claimed his goal when he purchased the Angels was to make them a large market team and appeal to a region with 161.5 million people, instead of the 300,000 people who end up paying taxes for the extra security, traffic, and matinence costs on Angel Stadium. After he argued his point on expanding the brand, Moreno claimed the stadium has reached its satuation point and that the only way to get more fans to buy more gear and watch the team is through a lucrative television contract.

Well, Arte you screwed up on this one. KCAL 9 (owned by CBS) backed out of negotiations with the Angels and choose to sign with the Los Angeles Dodgers in an exclusive deal. After next season the Angels will no longer have a home on the Southern California television market, except for the occasional games on KDOC and those on the spanish language televisions stations. Good job on the Television deal, you went from having a market to no market.

Another main reason why my parent’s have chosen not to renew their mini-plan is the loss of some key Angels who helped us win the World Series in 2002 and the AL West division title last year. Troy Percival and Troy Glaus are now both with Detroit, David Eckstein was cut from the team (and it dosen’t look like any team will sign him), and Arte failed to sign Matt Clement from the Chicago Cubs.

With all of the players signed by the Angels, the latino players seem to be getting the most press while other players are briefly mentioned. When I talked to one of my friends about this he said it seemed like Moreno was only trying to appeal to hispanic fans and not other groups. When he bought the team, Moreno wore a sombrero at the press conference and a lot of the (now a slim minority) WASP cringed with the very sight, but when the beer prices dropped so did any of the challenge to his ownership. Now that the honeymoon is over between the fans and the new owner, is this not the case, or is my friend justified in making his assumption.

As for me, I’m going to rush out and by one of the last remaining “Anaheim” away jerseys so I can wear it at Safeco Park and watch the Seattle Mariners win the AL west next year.

5 Comments so far

  1. Ronnie Bass (unregistered) on December 21st, 2004 @ 10:10 am

    Can you give any examples of Moreno’s pro-Latino bias?

  2. Michael Randall (unregistered) on December 21st, 2004 @ 2:34 pm

    Is was just an observation that my friend made, I’m not really sure if there is any pro-Latino bias by Moreno.

    When he increased his advertising to the latino market I for one was pleased with that, for once an owner reached out to the rest of Orange County. The only thing that my friend pointed to was the siging of latino players to the roster as the only example of bias.

    Now there are some exceptions to this, such as the sigining of Steve Finley, but the recent decision to cut Daivd Eckstein and the announced signing of Cabrera is what made my friend make his statement.

  3. Ronnie Bass (unregistered) on December 21st, 2004 @ 8:12 pm

    Methinks your friend is putting too much text into the text. It just so happens that many of the best players in baseball are now Latinos. Moreno isn’t pandering–if he was, he’d coax Fernando Valenzuela out of retirement and maneuver to land Sammy Sosa.

  4. Miles (unregistered) on December 22nd, 2004 @ 6:11 am

    I guess it all depends on why you go to watch the Angels play. Me? The fact the Angels Stadium is a few miles away helps. I go to sit and talk with friends under the open sky, drink a few beers, eat a dog, watch the other fans and, occasionally, glimpse the game. All done, preferably, on a lark — that’s right I like to show up at 6:45 for a 7:05 game, purchase fairly good tickets (lower view MVP) at the box office, pick up a beer and be in my seat before the first inning is too far along. I don’t care who wins! I don’t much care who’s playing (though Boston fans tend to be more fun to watch and Yankees fans are obnoxious). Unfortunately, this strategy doesn’t work if the Angels are doing well and people are actually going to the game!
    Keep at it Moreno! Empty the stadium, but keep the beer prices in line and I’ll be back.

  5. Ontario Emperor (unregistered) on January 4th, 2005 @ 9:14 pm

    Don’t worry about snapping up those shirts quickly. No matter what Rita Moreno of Arte might do, the Anaheim Angels will live on as a brand. People STILL buy Brooklyn Dodgers stuff.

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