So Long Henry’s?

Whole Foods will acquire Wild Oats, the company that owns and is DBA Henry’s Farmer’s Market here in sunny Southern California. So, this begs the question: What will happen to Henry’s? Will they become Whole Foods stores? Will Whole Foods still continue to operate them DBA Henry’s like Regal Entertainment does with Edwards Cinemas? Will they simply close the stores?

Why does any of this matter? I’ll tell you why. The more variety we have in healthy organic foods the better off we are. Don’t get me wrong, I like Whole Foods just fine, but at some point the chain will (or maybe already has) become a perverted, misshapen, homogenized parody of it’s self. Currently if you hold some of the “organic” products found in our grocery stores up to a mirror, the reflection is distorted to say the least. It’s the Mart-ification of organic natural food stores.

How long will it be before Whole Foods gobbles up all of the Mother’s Markets as well?

2 Comments so far

  1. Maria (unregistered) on February 26th, 2007 @ 9:51 am

    Whole Foods is starting to look like the Starbucks of the organic food industry. My husband calls it “where the rich Democrats shop,” considering I could spend twice as much on groceries there than if I went to Trader Joe’s across the street.

  2. Jon (unregistered) on February 26th, 2007 @ 10:00 am

    It did earn the nickname of “Whole Paycheck” for a reason, didn’t it? I usually divide my shopping between Whole Foods, Trader Joe’s and Henry’s.

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