Fresh & Easy just introduced a new line of products and I suppose they think I’ll be impressed. I can only assume this new line was based on consumer feedback about their existing line. My wife went to pick up some hot dog buns for the camping trip (or as I like to call it, Jon’s Living Nightmare) we’ll be enjoying over the July 4th weekend. She saw the new bread product and flipped it over to read the ingredients. Well what do you know? High Fructose Corn Syrup and Partially Hydrogenated Oil are two of the first five ingredients. Barf.
I don’t shop at the F&E store because it’s convenient. I shop at the store because they offer vaguely healthy food that’s not laced with toxins, preservatives and little bits of cosmic doom. So why then did they choose to actively start making (and promoting) certain new food items that are jam packed full of hydrogenated corn syrup or bat guano or whatever the hell it is that they squeezed in there to appease the perceived masses? If I wanted to buy crap like that I’d shop at Wal-Mart.
Shame on you Fresh & Easy! If you can’t fulfill your marketing promise to provide me with easy healthy food choices then I promise you I will shop somewhere else. So just stop it already. The clock is ticking.
I sent them some feedback about their lovely new products and you can too by clicking here.