Fresh Hydrogenated Oil & Easy High Fructose Corn Syrup

Fresh & Easy just introduced a new line of products and I suppose they think I’ll be impressed. I can only assume this new line was based on consumer feedback about their existing line. My wife went to pick up some hot dog buns for the camping trip (or as I like to call it, Jon’s Living Nightmare) we’ll be enjoying over the July 4th weekend. She saw the new bread product and flipped it over to read the ingredients. Well what do you know? High Fructose Corn Syrup and Partially Hydrogenated Oil are two of the first five ingredients. Barf.

I don’t shop at the F&E store because it’s convenient. I shop at the store because they offer vaguely healthy food that’s not laced with toxins, preservatives and little bits of cosmic doom. So why then did they choose to actively start making (and promoting) certain new food items that are jam packed full of hydrogenated corn syrup or bat guano or whatever the hell it is that they squeezed in there to appease the perceived masses? If I wanted to buy crap like that I’d shop at Wal-Mart.

Shame on you Fresh & Easy! If you can’t fulfill your marketing promise to provide me with easy healthy food choices then I promise you I will shop somewhere else. So just stop it already. The clock is ticking.

I sent them some feedback about their lovely new products and you can too by clicking here.

6 Comments so far

  1. Maria (ocmaria) on July 1st, 2008 @ 8:45 am

    I am so very, very disappointed! I was psyched when they started opening up shop around town, and got even more excited when I saw they took over the old Staples on Chapman and Tustin.

    Shame on you, F&E. Feedback, indeed!


  2. Jon (oc_jon) on July 1st, 2008 @ 9:06 am

    My sister-in-law just found HFCS in her F&E branded yogurt this when in on previous shopping trips it was not an ingredient.

    Tesco is a Britsh company and HFCS is banned in the UK. They should know better.

    This actually makes me irate!


  3. Dave Share (daveshare) on July 1st, 2008 @ 4:41 pm

    Are we sure it wasn’t there to begin with?? I’ll be very sad if this is the direction they’re going to go.


  4. Tom (tomarthur) on July 1st, 2008 @ 6:42 pm

    This is unmagical. Revolt!


  5. rargirl on July 2nd, 2008 @ 9:18 pm

    Dave- I ate the same yogurt a few months ago and I do not purchase or eat anything before reading the label. It was High Fructose Corn Syrup free at that time. The ingredients at that time contained sugar.


  6. Tom (tomarthur) on July 17th, 2008 @ 5:29 pm

    Did anyone get a response from F&E? I didn’t.



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