Chapman University Rebrands

Much to the chagrin of its students, Chapman University College Irvine is changing it’s name to Brandman University – due largely in part to a $10 million donation by The Brandman Foundation. The new Brandman University, which recently expanded it’s Irvine campus into an all-new and larger complex, is a separate and fully accredited university within the Chapman University System. They are trying to pitch this to students as a simple name change, sort of like how they have the Argyros School of Business & Economics, Dodge College of Film & Media Arts, Schmid College of Science and the Wilkinson College of Humanities & Social Sciences. The difference is, those students will all have a degree that says Chapman University while the new Brandman students will have a really classy crap-ass diploma from Brandman. I ask you this? Why would you knowingly pay Chapman prices for a degree that’s really not from Chapman anymore?


Since they will no longer be the Chapman Panthers, some of my friends and myself came up with a new mascot for the rebranded university. We’ve been colloquially referring to them as the Brandman Asshats. Most (if not all) CUCI students I spoke with are PISSED! Lucky for them, if they were already enrolled they are still considered Chapman University students and will graduate with a Chapman University degree. However, all those new students enrolling will get a big fat Brandman degree. I wish them the best of luck in selling this new brand (and inflated prices) to a group consumers who may be looking for style and substance; brand and comfort.

6 Comments so far

  1. evan on August 20th, 2009 @ 11:55 am

    Wow. One word: cheesy.

  2. Dave Share (daveshare) on August 21st, 2009 @ 5:28 am

    I was thinking “sell out”. There’s going to be a shit storm from this I’m sure.

  3. Jon (oc_jon) on August 21st, 2009 @ 7:27 am

    There is more at play here. Apparently Chapman lost the rights use use “University College” to delineate that particular campus and there was a name change required due to some accreditation issues due to their proximity to the Orange Campus.

  4. Jon (oc_jon) on August 21st, 2009 @ 7:29 am

    Also, you are right, the new name is cheesy. It has a nice Devry-esque quality about it. Ew!

  5. jdonjay (unregistered) on September 12th, 2009 @ 4:11 am

    New Name. Same Great University.

    Cheesy? Those old school chucks are cheesy, outdated, and might as well be hung up for eternity. Hey, as they say in the g h e t t o: “Don’t hate, Chuck, congratulate!”

    I’m speaking to evan who shares with dave, but refuses to allow oc jon into the circle of life:

    New Name. Same Great University.
    New Name. Same Great University.
    New Name. Same Great University.
    New Name. Same Great University.

    Traditional is out.

  6. Jon (oc_jon) on September 12th, 2009 @ 10:03 am

    What in the hell are you talking about?

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