Chapman University Rebrands
Much to the chagrin of its students, Chapman University College Irvine is changing it’s name to Brandman University – due largely in part to a $10 million donation by The Brandman Foundation. The new Brandman University, which recently expanded it’s Irvine campus into an all-new and larger complex, is a separate and fully accredited university within the Chapman University System. They are trying to pitch this to students as a simple name change, sort of like how they have the Argyros School of Business & Economics, Dodge College of Film & Media Arts, Schmid College of Science and the Wilkinson College of Humanities & Social Sciences. The difference is, those students will all have a degree that says Chapman University while the new Brandman students will have a really classy crap-ass diploma from Brandman. I ask you this? Why would you knowingly pay Chapman prices for a degree that’s really not from Chapman anymore?
Since they will no longer be the Chapman Panthers, some of my friends and myself came up with a new mascot for the rebranded university. We’ve been colloquially referring to them as the Brandman Asshats. Most (if not all) CUCI students I spoke with are PISSED! Lucky for them, if they were already enrolled they are still considered Chapman University students and will graduate with a Chapman University degree. However, all those new students enrolling will get a big fat Brandman degree. I wish them the best of luck in selling this new brand (and inflated prices) to a group consumers who may be looking for style and substance; brand and comfort.
Wow. One word: cheesy.
I was thinking “sell out”. There’s going to be a shit storm from this I’m sure.
There is more at play here. Apparently Chapman lost the rights use use “University College” to delineate that particular campus and there was a name change required due to some accreditation issues due to their proximity to the Orange Campus.
Also, you are right, the new name is cheesy. It has a nice Devry-esque quality about it. Ew!
New Name. Same Great University.
Cheesy? Those old school chucks are cheesy, outdated, and might as well be hung up for eternity. Hey, as they say in the g h e t t o: “Don’t hate, Chuck, congratulate!”
I’m speaking to evan who shares with dave, but refuses to allow oc jon into the circle of life:
New Name. Same Great University.
New Name. Same Great University.
New Name. Same Great University.
New Name. Same Great University.
Traditional is out.
What in the hell are you talking about?