OC Register Needs To Rethink Their Ad Strategy


Above is a screenshot of a story The Register posted yesterday about Ryan Jenkins being found dead in his hotel room in Canada. Now look to the right at the ad for “Killer White Teeth”. So tacky!

If you haven’t been following, it is alleged Jenkin’s committed suicide because he was suspected of killing his wife, whose “body, found in a suitcase in a Buena Park dumpster, was missing her fingers and teeth.” The OC Register’s ad-generating-gizmo apparently picked up on the fact that the article was about ‘teeth’ and decided depositing an advertisement next to it exclaiming “Killer White Teeth” was appropriate.

Now, I know this wasn’t on purpose but still… they need to rethink their advertising strategy and make sure someone vets inappropriate ad-couplings before they publish. I suppose it could just be a tacky coincidence but somehow I doubt it.

1 Comment so far

  1. Michael Doss (oc_michaeld) on August 24th, 2009 @ 11:11 am

    It’s a problem for just about all news providers, since ads are delivered by third parties. There are whole websites devoted to unfortunate pairings of stories and ads.

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